Our Companies

Scandza

Scandza is a leading FMCG company with iconic Norwegian brands like Synnøve, Sørlandschips, and Peppes Pizza. The company holds strong challenger positions in Cheese & Dairy, Snacking, and Frozen & DIY Pizza, offering high-quality, great-tasting products.

With deep expertise and focus on innovation, Scandza continues to grow its presence across Norway and Sweden, primarily through grocery retail channels.

Invested in

2007

Ownership

100%

Revenue 2024

NOK 3.5 billion

Employees

500

scandza.no

Dely

Dely is one of Scandinavia’s leading restaurant operators, with over 150 restaurants across Norway and Sweden. Its portfolio includes beloved brands like Peppes Pizza, Backstube, and Starbucks, known for quality and great guest experiences.

Dely continues to grow across the region, building trusted brands that bring people together over good food and coffee.

Invested in

2021

Ownership

100%

Revenue 2024

NOK 1.4 billion

Employees

1950

dely.no

The Feelgood Company

The Feelgood Company is a leading digital house of brands in wellness and beauty, offering innovative products that inspire healthier, more confident lifestyles.

With brands like Bodylab, MM Sports, and Camilla Pihl Cosmetics, the company drives growth through advanced digital marketing, influencer collaborations, and fast, effective product launches.

Invested in

2018

Ownership

100%

Revenue 2024

NOK 906 million

Employees

90

thefeelgoodcompany.no

Baxt

Baxt is a leading Norwegian bakery supplier with brands like Berthas, Vestlandslefsa, Buer, and Aunt Mabel’s. From traditional cakes to modern cookies and muffins, Baxt blends local roots with quality, sustainability, and innovation — using Norwegian ingredients and creating products that balance tradition and modern trends.

Invested in

2011

Ownership

28%

Revenue 2024

NOK 1.4 billion

Employees

50

BAXT.NO