Our approach
Jordanes invests thematically in strong Scandinavian consumer brands offering affordable, high quality everyday essentials. Our ambition is to meet consumers across all occasions in stores, restaurants, online, and throughout daily life ensuring our brands remain relevant and accessible.
We focus on businesses with clear transformation potential, creating long-term value through operational improvements and strategic acquisitions. With deep experience in building iconic brands, we partner closely with exceptional management teams to accelerate sustainable growth.
What we look for
We are looking to partner up with businesses that:
- Owns one or more brands with sustainable brand equity and strong consumer recognition
- Sells affordable products and services that are purchased on a frequent basis
- Operates in non-binary and non-cyclical markets, and is not driven by short-term trends
- Has exposure to sectors with strong secular tailwinds
- Is profitable with a clear and easy to understand value proposition
- An ideal target company generates EUR 15-100m in annual sales
We partner with ambitious consumer brands and the people behind them. We provide long-term financial stability, resources, and practical tools to help companies grow and develop more efficiently, while preserving the entrepreneurial mindset that made the business successful in the first place.
Jan Bodd & Stig Sunde
Co-founders of Jordanes
Our approach to partnership
We are passionate about what we do. Beyond providing capital, we bring real-world experience in building brands within consumer-focused categories. We believe that long-term value is created through a combination of strategic initiatives, from brand building and new product development to strategic alliances, market expansion, and marketing, including digital capabilities.
We aspire to be a great partner for founders, families and management teams where legacy, culture, trust, and partnership are important factors. At Jordanes, we are long-term owners with no predefined exit horizon. Our focus is on building enduring businesses, companies designed to thrive across generations.
We encourage you to reach out to us to discuss a potential relationship with our firm.
