About
Jordanes is an active partner for Scandinavian consumer brands, with more than 20 years of experience building iconic businesses where the brand is the hero. We focus on affordable, high quality products and services that people rely on every day, the essentials that drive strong consumer loyalty and sustained long-term growth.
Since its inception in 2007, Jordanes has acquired more than 20 companies and today holds a portfolio with a combined turnover of approximately NOK 6 billion with over 2,400 employees across Norway, Sweden, Denmark, and Estonia.
What we look for
We are looking to partner up with businesses that:
- Owns one or more brands with sustainable brand equity and strong consumer recognition
- Sells affordable products and services that are purchased on a frequent basis
- Operates in non-binary and non-cyclical markets, and is not driven by short-term trends
- Has exposure to sectors with strong secular tailwinds
- Is profitable with a clear and easy to understand value proposition
- An ideal target company generates EUR 15-100m in annual sales
What we look for
We are looking to partner up with businesses that:
- Owns one or more brands with sustainable brand equity and strong consumer recognition
- Sells affordable products and services that are purchased on a frequent basis
- Operates in non-binary and non-cyclical markets, and is not driven by short-term trends
- Has exposure to sectors with strong secular tailwinds
- Is profitable with a clear and easy to understand value proposition
- An ideal target company generates EUR 15-100m in annual sales
A history of entrepreneurship
Visionary entrepreneurs - The Jordanes story
In 2007, Jan Bodd and Stig Sunde saw an opportunity others overlooked. With more than 60 years of combined experience in the consumer goods industry, they recognized the untapped potential of strong local Scandinavian brands and envisioned a future where these could thrive together within one purpose-driven company.
Drawing on both deep multinational experience and their entrepreneurial family roots, Jan and Stig shaped a mindset that blends global best practices with hands-on, value-driven entrepreneurship.
The idea was bold, yet simple: consolidate strong local brands and build a modern consumer brand group with Scandinavian values at its core.
Laying the foundation: Scandza
In 2008, Jan and Stig made their first strategic move – the acquisition of Sørlandschips, one of Norway’s most beloved snack brands. This marked the foundation of the first platform, Scandza, which became home to a growing portfolio of well-known food brands challenging the established market leaders. Over time, Scandza has developed into one of Norway’s leading fast-moving consumer goods (FMCG) companies, with a strong presence across the Nordic region.
Expanding horizons: The Feelgood Company
By 2018, Jan and Stig saw an opportunity to move beyond traditional FMCG and build brands closer to the consumer. As health, wellness, and sustainability reshaped modern lifestyles, they launched The Feelgood Company, a platform focused on wellbeing and everyday purpose, primarily driven through e-commerce.
Starting with Bodylab and later Elle Basic, the platform expanded into high-growth categories such as sports nutrition and personal care, building brands that promote healthier and more conscious living through strong digital engagement.
Closer to the consumer: entering hospitality
In 2021, building on their ambition to serve consumers more directly, Jan and Stig took another decisive step by entering the restaurant and bakery coffee shop segments. Through the acquisition of Dely (formerly Umoe Restaurants), they brought some of Norway’s most recognized restaurant brands into the Jordanes family, including Peppes Pizza.
This strategic expansion positioned Jordanes as a truly diversified branded consumer company, present across multiple touchpoints of everyday Scandinavian life. From grocery shelves to restaurant tables, consumers can now engage with our brands throughout the day across a wide range of occasions.
A new chapter of ownership and opportunity
In 2024, Jordanes reached a defining milestone. Through a management buyout, Jan, Stig, and key employees assumed full ownership of the company. This marked not just a change in structure, but a renewed, long-term commitment to building an investment firm focusing on iconic brands that improve the everyday lives of Scandinavians.
From the early days to the creation of Scandza, The Feelgood Company, and Dely, the journey of Jan and Stig is defined by entrepreneurship, vision, transformation, value creation, and trust.
Jordanes is more than a company, it is a living testament to how purpose-driven leadership, disciplined execution, and an unwavering belief in Scandinavian brands can create enduring value for consumers, communities, and investors alike.
